LCI Pharma / Medicine launch
Xenecor™
A launch key visual built around one striking image: an anatomical heart surrounded by a chain of dominoes.
Key visual · Poster exploration · Campaign concept
01 / The concept
A visual chain reaction.
The heart sits at the center. Dominoes form a ring around it, with the chain beginning to fall at the edge.
The visual gives the “Rewrite the Future” line a clear focal point for Xenecor’s launch material. The presentation explores two ways to balance that image, the campaign message, and the product name.
BrandXenecor
ClientLCI Pharma
My workLaunch key visual and layout exploration
Files shownTwo portrait poster variations
02 / The image
One image,
immediate tension.
The close view keeps the central visual readable: the heart, the surrounding dominoes, and the first pieces falling at the edge.
03 / Layout exploration
Two ways to
lead the story.
Both versions use the same original artwork. The placement of the product name and campaign line changes the reading order.
Moving gallery · Pause to inspect · Drag to explore
01 / 02 · Campaign line first