Summer,
turned up.
Fashion ads, website banners, and mobile promotions with an editorial energy built for the scroll.
A campaign made to move.
A collection of creative that takes the same fashion attitude across social ads, a storefront, and mobile offers.
For Ora Marella, I designed swimwear and resortwear ads, two wide website banners, and mobile promotional popups. Oversized type, color, and layered imagery gave each format a distinct moment while keeping the work connected.
It looks like UGC.
It isn't.
The people in these campaign images are AI generated. No real models appear in the supplied work. That gave the campaign a flexible pool of lifestyle visuals to build into different ad treatments and promotional placements.
Big energy, wide format.
Two promotional directions designed for the storefront. The artwork stays at its original wide proportion inside a browser presentation.
One brand. Multiple moods.
Six square creatives move between swimwear, resort style, and promotional offers. The gallery advances automatically and can be controlled by hand.
Moving gallery · Pause to inspect · Drag to explore
Designed for the small screen.
Mobile popup concepts carry short, immediate offers into the vertical space. The supplied 400 × 510 artwork is displayed within its native dimensions.
