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Ophaz Brian / Brand identity 01

Built from
zero.

Naming, identity, and a visual system for Beavaro—built to scale and designed to last.

Brand strategyNamingVisual identityGuidelines
Beavaro brand guidelines coverBeavaro logo variationsBeavaro business card mockup pageThe actual brand guide / 27 pages
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04 / Inside the guide

The rules behind
the work.

The original 27-page guide moves continuously. Pause to inspect a page, or drag and use the arrows to browse.

Beavaro brand guidelines page 1: Cover
01 / Cover
Beavaro brand guidelines page 2: Brand promise
02 / Brand promise
Beavaro brand guidelines page 3: Goal
03 / Goal
Beavaro brand guidelines page 4: The brand
04 / The brand
Beavaro brand guidelines page 5: Design principles
05 / Design principles
Beavaro brand guidelines page 6: Logo formats
06 / Logo formats
Beavaro brand guidelines page 7: Logo rules A
07 / Logo rules A
Beavaro brand guidelines page 8: Logo rules B
08 / Logo rules B
Beavaro brand guidelines page 9: Our promise
09 / Our promise
Beavaro brand guidelines page 10: The colors
10 / The colors
Beavaro brand guidelines page 11: Beavaro red
11 / Beavaro red
Beavaro brand guidelines page 12: Beavaro orange
12 / Beavaro orange
Beavaro brand guidelines page 13: Secondary colors
13 / Secondary colors
Beavaro brand guidelines page 14: Color rules
14 / Color rules
Beavaro brand guidelines page 15: Typography section
15 / Typography section
Beavaro brand guidelines page 16: Brand typography
16 / Brand typography
Beavaro brand guidelines page 17: Corporate fonts
17 / Corporate fonts
Beavaro brand guidelines page 18: Visual language
18 / Visual language
Beavaro brand guidelines page 19: Iconography
19 / Iconography
Beavaro brand guidelines page 20: Textures and patterns
20 / Textures and patterns
Beavaro brand guidelines page 21: Photography
21 / Photography
Beavaro brand guidelines page 22: The layout
22 / The layout
Beavaro brand guidelines page 23: Business cards
23 / Business cards
Beavaro brand guidelines page 24: Letterhead
24 / Letterhead
Beavaro brand guidelines page 25: Email signature
25 / Email signature
Beavaro brand guidelines page 26: Social applications
26 / Social applications
Beavaro brand guidelines page 27: Invoice
27 / Invoice
01 / 27 · Cover
01 / The challenge

An idea needed an identity.

The client came with a concept, but no name, no visual identity, and no design direction.

I developed the Beavaro name, created its logo and full visual language, then documented the system in a brand guide for the internal design team. The aim was a recognizable brand that could stay consistent as the business grew.

ClientBeavaro
My roleBrand strategist & visual identity designer
ScopeNaming, logo, colors, typography, guidelines
Output27-page identity guide and applications
02 / The system

Every detail
has a job.

A distinctive serif mark, a red point of focus, confident color, and clear rules for consistent use.

Beavaro logo variations: b. symbol and beavaro. wordmark
The mark
Beavaro red color specification from the brand guide
Core red / #FF0020
Beavaro brand typography specification
Typography
03 / Applications

From guide
to real use.

These are the actual presentation mockups from the brand guide, shown at a size that lets the work speak for itself.

Beavaro business card mockups in four color variations
01 / PRINT

The identity in hand.

Business cards carry the wordmark and the bold red, black, and white visual language into a physical touchpoint.

Business card system
Beavaro branded letterhead mockup
02 / STATIONERY

Consistent in the details.

A letterhead extends the identity into everyday business communication without competing with the content.

Branded letterhead
Beavaro social media post and phone mockups
03 / DIGITAL

Built for the feed.

The system adapts across social content and mobile layouts, holding together through type, color, and composition.

Social and mobile applications
Beavaro / Brand identity

One foundation.
Many ways to show up.

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